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Black Friday 2023: what is it and why is everyone waiting for it
In general, people like discounts. And in order to attract customers, stores willingly concede 5-10%, give coupons and come up with bonus programs. But truly great deals happen only once a year — on Black Friday. Prices during this period melt away before our eyes, and the size of discounts often reach 70-90%. This sale is usually held on the last weekend of November, and almost everyone takes part in it — from artisans to international brands. Therefore, you can buy almost everything on it at discounted prices — from buttons and needles to the latest smartphone model.
Black Friday: what is it and who benefits
It is usually customary to make discounts before the holidays as a gift to customers. But this is not the case with Black Friday. It became a continuation of one of the biggest celebrations in the USA — Thanksgiving Day. It is celebrated on the fourth Thursday of November, in a close family circle, and they prepare no less carefully than for Christmas and New Year.
Retail chains are also preparing for the holiday by purchasing all the goods in stock. As a result, after Thanksgiving, a lot of products remain in warehouses, and in the first days of December, customers begin to prepare for the next event — Christmas. Therefore, the desire of merchants to free shelves and raise money for further purchases becomes quite natural.
So Black Friday became a mutually beneficial action:
- Buyers get the opportunity to purchase digital and household appliances, shoes, clothes and other necessities at competitive prices.
- Sellers receive free places in the warehouse and live money for purchases by Christmas.
There is no Thanksgiving Day in Russia and the CIS countries. But both sides also benefit. Sellers come out on top due to the large volume of sales and the awakening of interest in old collections. And customers get the opportunity to purchase things and New Year's gifts for their loved ones with a good discount.
Why did Friday turn black
The history of this sale dates back more than 150 years, but it is not known exactly when it began to be called Black Friday. There are several versions:
- The first is the specifics of maintaining the balance sheet. The company's losses are marked in red, and profits are marked in black. Of course, on the days of sales, only one type of ink was written on the pages of the magazine.
- In Philadelphia, they are sure that the reason for the name Black Friday was the numerous black carriages that crowded the streets during the days of sales.
- And the most pessimistic version says that the name arose because of the overcrowded departments of traumatology in clinics. After all, Americans often got into a fight to defend the product they liked and get the coveted discount.
Whatever the case, Black Friday has confidently spread beyond the United States, and now it is held in most countries of the world. Moreover, each nation has already developed its own characteristics and traditions.
Around the world over the weekend: how Black Friday is spent in different countries of the world
The main feature of this sale is the totality of discounts. They act on literally everything — from food to cars. But the mentality and history of different nations impose their own limitations, so Black Friday takes place in each country of the world in its own way.
USA
For Americans, the sale was a continuation of Thanksgiving Day. Entrepreneurs make huge discounts of 70-90%, which causes a real stir. The day before, queues begin to gather at the shops, and at the moment of opening, the crowd literally sweeps everything off the shelves.
It is not without tragedies. So, sometimes people are trampled, there are squabbles, fights and even shooting. But this does not diminish the fervor — every year Americans look forward to Black Friday, make lists and save money throughout the year.
England
True ladies and gentlemen take their time — they go to the store after lunch and decorously purchase the goods they like. The reason for this calmness is the presence of its own sales seasons, which take place three times a year — in May, September and the end of December.
France
Fashion houses and perfume manufacturers ignore Black Friday, explaining that their products are not intended for the mass consumer. The queues at the shops consist mainly of provincials, newcomers and representatives of the middle class.
Italy
Milan boutiques, unlike French ones, carefully prepare for Black Friday and sell all the remnants of the current year's collections. The situation is similar with other fashionable products — perfumes and cosmetics. Discounts on them reach 90%.
China
The world's top sales specialist does not hold his campaign at the end of November, but in the middle — 11.11 Bachelor's Day takes place. Discounts are available everywhere — on popular online platforms, in Beijing stores and in the country's markets. At the same time, most Chinese prefer to go shopping in person, and crowded streets force pedestrians to block traffic.
Black Friday in the CIS countries
Unlike ardent Americans, dignified British and cautious Chinese, Russians and residents of the CIS do not like to stand in queues. Therefore, already in 2013, when the sale was held for the first time, about 60% of purchases were made online. This percentage is only growing every year. There are other features of Black Friday:
- Floating prices and discounts. One store indicates that it has reduced the cost by 70%, the other by 20%, and the product costs the same as a result.
- The long-term value of the promotion. If in most countries Black Friday lasts only two or three days, then in our country it often stretches for a whole week.
- New Year's orientation. Many people use the offer to buy gifts for their loved ones for the New Year. Therefore, characteristic items appear on sale — souvenir sets, gift boxes, garlands and tinsel.
Black Friday on OZON
You can hardly find a better place to shop on sale than the marketplace. After all, 98 thousand stores have offers here, and you have unprecedented opportunities:
- Black Friday at OZON will last not two or three days, but as many as ten — from November 20th to 30th, until the warehouses are completely emptied!
- You will have the opportunity to compare offers from different sellers and choose the most profitable one.
- You will not have to pay for delivery and stand in queues — the OZON courier service delivers orders for free.
And the most popular products will be sold with 70-90% discounts — follow the Black Friday hits on the main page!