Following the explosions of ingenuity and evolution of London style, this illustrated reference is the perfect guide to embrace the enthralling mix of chic, edgy and novel that is London fashion. An inspiration to countless designers and the stomping ground of fashion's in-crowd, London is the capital of subculture. From Mary Quant to Alexander McQueen, from punks to goths, and from Twiggy to Naomi Campbell, Little Book of London Style is the beautifully illustrated guide to the essential brands, trends and people that make up the style DNA of this unique city.